Nike x NBA It was a thorn in my eyes. A thorn of three stripes. 11 years long. But this has come to an end. Beginning by the season 2017/18 starting at 20 October the NBA is sponsored by Nike. From this moment on the Swoosh graces all jerseys and practice clothes. The contract is valid for 8 years and 3 days ago they finally released the official jerseys of all teams. And Nike has developed something very special for the fans. The NikeConnect technology. It will bring us closer to the game as ever before. Supported by an app and via touch between smartphone and label on the jersey Nike connects you with exclusive information about players and teams and special offers. Decide for yourself if brilliant of needless.