For 2 years our friends from the United States have been able to make use of the Nike SNEAKRS app. On 8 August the app for sneakerholics is finally available for us in Europe too.
The free application shares information regarding Nike releases, it is even able to alarm you, you can order shoes directly via app, take part in competitions to win limited editions and the app tells you stories about each Nike shoe.
For me the additional value is not visible yet. Until now I am very happy with ordering in the online shop where I also get all the information I need about releases and their dates. But maybe I will win a limited pair?