The mother of all jeans manufacturers has conquered me. Misfits, rebels, and subcultures always felt at home in Levi’s jeans. From the very beginning of the brand. And made it grow. Fate or coincidence that I’m also part of the game now?
Fact is, that music was always an essential and decisive issue for Levi’s. The label was inspired by the rock stages and the artists made the clothes popular and the label desirable.
Especially the Sixties and Seventies were important periods of time. Levi’s invites us to a time travel back to these great years and the roots with its upcoming fall/winter 2017 collection. Enjoy some impressions of the new old product range: