LGBTQ. The letters stand for Lesbian, Gay, Bisexual, Transgender und Queer or Questioning. Humans who are often not seen as humans. Due to their sexual orientation. HIV and AIDS infection is a serious issue in this community. And contributes to discrimination.
The LGBTQ community has been fighting for decades. For their rights and against the hate and the everyday stigma based on the in the Eighties rapidly spreading virus.
Levi’s, well known as jeans manufacturer, was a pioneer in terms of education and support of these repressed people. And is still committed to solidarity and the struggle for justice.
In May the 4th part of the strictly limited Pride Collection was launched. Consisting of t-shirts, tank-top, trucker vest and shorts the clothes call for acting. And benefit foundations.